16 SharesLet’s see if you can use a book review to take action in your small business! BackgroundIn November last year, I was lucky enough to join John Lee Dumas on the.During the podcast with John, I highlighted that I am a big fan of and his mantra of ‘systems over willpower’. I’ve paid for a number of his information products and was a member of his private community for around 6 months. Haven’t heard of him? He’s a product marketer with a list of 500,000+ readers. He’s been featured in Forbes and is friends with gurus like Derek Halpern, Lewis Howes, Noah Kagan and Tim Ferriss.Ramit was mentored by the ‘Billion Dollar Man’ – Jay Abraham. I wanted to learn more about Jay, as he is revered as a marketing genius by anyone who knows his work. A great starting point is his book.I’ve created a brief summary and review of Jay’s book, which includes my personal highlights, direct quotes from Jay and practical examples and actions from each chapter.
Chapter 1 – Is Your Business Stuck?Jay introduces the idea of leveraging other people’s efforts, ideas, knowledge, resources and relationships and of course, other people’s money.An easy way to apply this to your small business is to find guest posting opportunities on blogs that speak to your core audience. You get an opportunity to speak to a captive audience from a position of authority, which helps to boost your personal brand and reach. Dan recommends a 30/70 approach when you start your blog – 30% onsite content, 70% offsite. Chapter 2 – Stuck Losing Out to the Competition?Jay argues that optimization is the act of making an existing process work to its optimum, generating the most income for the least amount of investment.
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On the other hand, innovation is presented as a messy and unpredictable proposition, where business owners are forced to engineer breakthroughs, take risks and apply the methods of other industries to their business.Dan must be channeling his inner Abraham, because he is always talking about the importance of improving conversion rate using opt ins and valuable giveaways, instead of throwing money at traffic and advertising. This is a common mistake that a lot of early stage entrepreneurs make. Chapter 3 – Stuck Not Selling Enough?This is where it starts to get really actionable!